Selling Illusion

Wednesday, June 22, 2005


On average, the videogame industry sees three new games released each Friday across the United Kingdom. The summer months whittle this number even further. The winter quadruples it. Taking three games as the base average per week, and increase this to a half dozen come October until the end of the year. Basic calculation would sum up a number in the triple figures; two hundred and four.

Take the price of one game at thirty four pounds. Forty is the market standard, but retailers know those numbers don’t crunch through the register anymore. We exempt Game Boy and PC games from the mix. Even basing the ball park figure on the three main formats; X-Box, Playstation2, and the GameCube, we’re looking at a cash buy of well over seven thousand pounds. No one is going to buy the entire pie, nor even the majority of the slices. Speculation and observing customer buying habits would put, again, the average number of games bought by one consumer to range between seven and twelve games per annum. This number can be argued, but for simplicity’s sake, we’ll select ten as our number of choice.

Ten slices of gaming pie. Out of a choice of two hundred and four.

What decides the consumers’ choice are something video gaming corporations, and their advertising wings, have been speculating, and working on for years. Sadly, what should be the common sense answer, ‘a good quality game’, isn’t the single issue. Random picking of the Top Ten Sales Charts over the last vast number of years attests to this. What equates to be worthy of the money doesn’t necessitate equate to sales. So we see game brands frequent the Top Ten. FIFA and Medal of Honor. Sequels, for the most part, slowly choke off the chance of original game content. Advertising onslaughts do not make the dent into consumer mind sets as companies would want to believe. The last great ‘re-imagining’ of gaming in its entirety harks back over seven years ago to Sony’s original PlayStation brand material.

Yet some games are swept off the shelves, others are swept of dust.

It’s sadly easy to walk down games aisles, and lift videogames that have had used the term ‘criminal underrated’ to the extent that it has become a cliché. Slices left to cool and harden under the dim lighting of retail stores across the country. The ‘hardcore’ fraternity have personal stories to tell. The game that is a jewel in their collection, yet receives no acclaim from a wider audience. But there are even more games out there, that fall between the cracks. Not a brand name to interest the casuals, not raved about to appeal to the gaming elite.

The other one hundred and ninety four pieces.

Lacking in high production values or content to impact on the higher culture. Nor the tightly fought quality precision of gaming perfection. These are the games that are passed over on the shelf, because so little is known of them; because there is the vague memory that they hadn’t been rated very highly – an average game, nothing more. For over thirty pounds, they’re not worth the price of admission.

But the retailing market is changing. Come the end of the year, we will be entering into the fifth generation of home consoles. ‘Retro’ used to denote Commodore 64/128s and Sinclair Spectrums. In recent times past has hungrily eaten into present, now ‘retro’ encompasses anything from Sega’s Dreamcast even up to first generation Playstation2 titles. Rare gaming gems find buying prices up to four times their value online. At the other end of the scale, sees the emergence of the term ‘bargain bins’ being coined in gaming outlets. This is not an official tag, but one between consumer and seller. It is to here that the ‘criminal underrated’ and their ilk fall. To here we see those that have fallen between the cracks come to rest. Where price tags drop from thirty to five. And were these games finally may have found their niche.

The consumer is willing to exchange a small amount of currency on an unknown property. Critical examination is replaced by broader strokes, genre definitions extended to their limits. For just under ten pounds, risk taking becomes an exciting proposition.

A slice is taken off the plate, and re-heated.

We may find something that is an hour’s snack, no more. Chance could decree we gag on the first taste, agreement with our initial suspicions over the flavouring. And then again, we could find something delicious. But that’s the fun. Taking a chance with an unknown commodity. Selecting at random or basing choice on the small amount of information gleaned from the screenshots at the back of the game box.

So, with that in mind, this site is going to be home of two new weekly features. The first, aptly entitled [RANDOM SELECT], will involve what has been addressed in this article; purchasing bargain price games that I know little or nothing about. Every week will see a new game under review. Played until boredom, frustration or other parts of my life deem otherwise. Reporting back on each, I’ll try and decide whether its worth that much, or if it’s grown stale on the plate for a reason.

Additionally, to keep track of the gaming output each week, I will be selecting a game due for release at random. Ideally this will be the late Wednesday/Thursday slot, entitled [CONTINUE?], in preparation for the game’s release on Friday. In keeping with the spirit of both articles, with this week’s big release being Tekken 5 on the Playstation2, the first [CONTINUE?] piece will be on Capcom’s Fighting Jam for the X-box. [CONTINUE?] aims to answer whether these smaller release games are worth the full asking price.

Articles should be up and running as of next week, and are open for change. Keep checking back for more news and updates as the days go by.


  • howdy!

    By Blogger questionsleep, at 9:34 pm  

  • Hello there to you!

    Glad you could drop in, and hope you enjoyed the visit.

    By Blogger Nab Gil, at 11:18 am  

  • ='Brand New News Fr0m The Timber Industry!!'=

    ========Latest Profile==========
    Energy & Asset Technology, Inc. (EGTY)
    Current Price $0.15

    Recognize this undiscovered gem which is poised to jump!!

    Please read the following Announcement in its Entierty and
    Consider the Possibilities�
    Watch this One to Trad,e!

    Because, EGTY has secured the global rights to market
    genetically enhanced fast growing, hard-wood trees!

    EGTY trading volume is beginning to surge with landslide Announcement.
    The value of this Stoc,k appears poised for growth! This one will not
    remain on the ground floor for long.

    KEEP READING!!!!!!!!!!!!!!!


    -Energy and Asset Technology, Inc. (EGTY) owns a global license to market
    the genetically enhanced Global Cedar growth trees, with plans to
    REVOLUTIONIZE the forest-timber industry.

    These newly enhanced Globa| Cedar trees require only 9-12 years of growth
    before they can be harvested for lumber, whereas worldwide growth time for
    lumber is 30-50 years.

    Other than growing at an astonishing rate, the Global Cedar has a number
    of other benefits. Its natural elements make it resistant to termites, and
    the lack of oils and sap found in the wood make it resistant to forest fire,
    ensuring higher returns on investments.
    he wood is very lightweight and strong, lighter than Poplar and over twice
    as strong as Balsa, which makes it great for construction. It also has
    the unique ability to regrow itself from the stump, minimizing the land and
    time to replant and develop new root systems.

    Based on current resources and agreements, EGTY projects revenues of $140
    Million with an approximate profit margin of 40% for each 9-year cycle. With
    anticipated growth, EGTY is expected to challenge Deltic Timber Corp. during
    its initial 9-year cycle.

    Deltic Timber Corp. currently trades at over $38.00 a share with about $153
    Million in revenues. As the reputation and demand for the Global Cedar tree
    continues to grow around the world EGTY believes additional multi-million
    dollar agreements will be forthcoming. The Global Cedar nursery has produced
    about 100,000 infant plants and is developing a production growth target of
    250,000 infant plants per month.

    Energy and Asset Technology is currently in negotiations with land and business
    owners in New Zealand, Greece and Malaysia regarding the purchase of their popular
    and profitable fast growing infant tree plants. Inquiries from the governments of
    Brazil and Ecuador are also being evaluated.


    The examples above show the Awesome, Earning Potential of little
    known Companies That Explode onto Investor�s Radar Screens.
    This s-t0ck will not be a Secret for long. Then You May Feel the Desire to Act Right
    Now! And Please Watch This One Trade!!

    GO EGTY!

    All statements made are our express opinion only and should be treated as such.
    We may own, take position and sell any securities mentioned at any time. Any
    statements that express or involve discussions with respect to predictions,
    goals, expectations, beliefs, plans, projections, object'ives, assumptions or
    future events or perfo'rmance are not
    statements of historical fact and may be
    "forward,|ooking statements." forward,|ooking statements are based on expectations,
    estimates and projections at the time the statements are made that involve a number
    of risks and uncertainties which could cause actual results or events to differ
    materially from those presently anticipated. This newsletter was paid $3,000 from
    third party (IR Marketing). Forward,|ooking statements in this action may be identified
    through the use of words such as: "pr0jects", "f0resee", "expects". in compliance with
    Se'ction 17. {b), we disclose the holding of EGTY shares prior to the publication of
    this report. Be aware of an inherent conflict of interest resulting from such holdings
    due to our intent to profit from the liquidation of these shares. Shar,es may be sold
    at any time, even after positive statements have been made regarding the above company.
    Since we own shares, there is an inherent conflict of interest in our statements and
    opinions. Readers of this publication are cautioned not
    to place undue reliance on
    forward,|ooking statements, which are based on certain assumptions and expectations
    involving various risks and uncertainties that could cause results to differ materially
    from those set forth in the forward- looking statements. This is not solicitation to
    buy or sell st-0cks, this text is or informational purpose only and you should seek
    professional advice from registered financial advisor before you do anything related
    with buying or selling st0ck-s, penny st'0cks are very high risk and you can lose your
    entire inves,tment.

    By Blogger christopherjackson9758, at 7:09 pm  

Post a Comment

<< Home